electro mag Mar 26 (4) - Flipbook - Page 11
Nedd’s amazing approach to impact got us thinking
- in all the talk about profit and costs and corporate
responsibility - it seems we’ve forgotten to put
impact on our balance sheet. Because of course,
profit is important, it’s necessary for a selfsustaining business - but at what cost?
In all the boardroom strategy conversations around
the country, everyone is wondering what their
customers care about most: how can we tap into
their motivations? In the cloud of buzzwords and
frameworks and growth hacks and AI
implementation, many organisations are missing the
key ingredient that matters: impact. How much
could we genuinely progress and have a positive
impact on people, the planet and systems, if we
simply focused on impact?
In defining impact, Nedd broke it down into three
ingredients:
Living authentically with a passionate
intensity.
Pursuing what lights you up.
Consistently doing the things you say you will,
even when no one is watching.
Then he adds:
